This morning I just happened to turn on the radio at the right time to hear a great expose’ about Louis Lunch in New Haven, a national treasure, that was a good, healthy walk from my old apartment (where I was drawing comics) in New Haven. If you listen to the story below (click on the link) you’ll learn that Louis Lunch is a fourth-generation restaurant that has been making its unique burgers in its vertical, gas-powered ovens since WW I. Louis also has a strict rule that no ketchup is to be added to burgers. In fact, they have a ton of rules… and very little seating…. And, it’s great. If you have time listen to the entire story below. It’s a great, fun listen.
Of note, a company offered the Louis Family $5 million dollars a few years back for the shop: He turned them down. More recently, another company offered Grandson Louis, the current owner, $51 million dollars for the shop.
He turned them down.
Because something’s just don’t have a price.